About Us
We like to think we're highly creative thinkers and planners, market aware, brand driven and loyal to all our clients. We initially set up in 2000 from a small studio based in Watford and started by supporting a small number of clients in the Watford and North London area. We now support an array of both local and international clients, small and large, from Cardiff through San Diego to Rickmansworth through Riyadh. We now operate from Flitwick, Bedfordshire.
Customer service is no doubt a discerning factor in contributing towards our success, alongside of course our imaginative and cost effective design solutions, that consistently (and hopefully) impress our clients. See what they say here...
Please use the Portfolio section to view our work and learn what a positive difference we make to all our clients' businesses.
Working with Brands
Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone of your competitors. Effective branding can elevate your product or organisation from being just one commodity amongst many identical commodities, to become something with a unique character and promise. It can create an emotional resonance in the minds of consumers who choose products and services using both emotional and pragmatic judgments.
People are generally willing to pay more for a branded product than they are for something which is largely unbranded. And a brand can be extended through a whole range of offers too. Creating a connection with people is important for all organisations and a brand can embody attributes which consumers will feel drawn to.
The BIG Idea - what lies at the heart of your company?
The big idea is perhaps a catch-all for your company or service. It should encapsulate what makes you different, what you offer, why you’re doing it and how you’re going to present it. Also,… generating a vision for your organisation means thinking about the future, where you want to be or looking at ways to challenge the market. A vision may be grand and large-scale, or may be as simple as offering an existing product in a completely new way, or even changing the emphasis of your business from one core area to another.
We can help you clarify what your organisation or business stands for and can also help develop ways for you to communicate that effectively. This might be through graphic design, language, advertising, staff training, customer service levels or even the materials used in product manufacture and so on.
As your organisation grows, it's personality and values no doubt evolve too. As with all types of change, positive or negative, your brand 'may' have to evolve as and when specifics happen. We are here to advise you on the best possible options as to how to develop and retain your brand freshness. On a final note, don't let your brand stagnate. Brands are a little like cars. They need looking after, protecting and servicing at regular intervals.
Our advice is pretty simple. Keep your image, brand and marketing looking as fresh and as up-to-date as possible.
Don't let it slip or others will gain.
Please get in touch if you think we could help in any way regards the creation of, or development of your brand or marketing literature, on or off-line.
Thank you for your interest.
Steff, our Creative Director is on 07710 544805.